Front Page Promotions, Inc.
Ann Dassing
Founder and President
As a Town Council person, in 2006 she served as Finance Chairman and was elected Council President in 2009. In 2010, she was elected as Caldwell’s Mayor, a position she has held since January, 2011. In 2011, with the help of fellow councilmen, the Borough of Caldwell adopted a 0% increase for the town’s budget with no reduction in services and/or furloughs. Caldwell’s Mayor takes pride in the creation of an Historic Commission under her administration, to preserve Caldwell’s history. She continues to work hard to reign in costs and to create new revenue opportunities. She is a proponent of shared services and initiated monthly meetings between area towns and The Board of Education to gain efficiencies to bring down rising costs.
Along with her business and Mayoral duties, Ann is currently serving as Executive Director of The Bloomfield Educational Foundation (BEF) , and takes pleasure in having the opportunity to work with many caring community-minded individuals and to give back to the children of Bloomfield. She proudly reports that as of 2013, the BEF has given back over $750,000 to support college scholarships, teacher grants, after school academic and athletic programs and technology initiatives. Being able to effect a positive change for a place she called home for so many years gives Ann immense gratification.
Ann and her husband Gene, recently celebrated their 33rd wedding anniversary and they are the proud parents of Gene III, an architect and Katherine Ann, who recently graduated with a Marketing degree and is a sales representative for Chloe and Isabel Jewelry. Katherine also free-lances for Front-Page Promotions, Inc. and provides the company with web page design, publications, logo design and events management.
Ann has over three decades of public relations, special events and non-profit management experience. Her projects have won her accolades by many of her clients and her enthusiasm and hard work ethic are evident in everything she does.
Born in Bloomfield, NJ, and a graduate of Immaculate Conception High School in Montclair, Ann graduated from Caldwell College, Caldwell, NJ, with a Bachelor of Arts in Art and a minor in Communications. Her career began in a small advertising agency as a Production Assistant. She was subsequently hired by Prudential Insurance Company as a print planner for their corporate publications division. Three years later, she was hired by Caldwell College as their Director of Public Relations, Publications and Advertising, a position she enjoyed for two years. She them went on to work for The Cherenson Group an advertising and public relations agency in Livingston as an Account Executive. She ultimately worked for Techniscan, Inc. selling color separations to area ad agencies and corporations. The ensuing founding of her company, Front-Page Promotions, Inc., was created with the goal, then and now, to provide low cost professional public relations, publications and special event services to non-profits. Her clients over the years have included United Way of North Essex, the ARC of Essex, Team Walker, Executive Women of NJ, The Children’s Institute, and the Bloomfield Educational Foundation.
Turning her attention to community endeavors, she was elected to the Town Council in Caldwell, at which time she founded the Caldwell Merchants Association to make the downtown of Caldwell a shopping and dining destination. She was a founding Board member of the Caldwell-West Caldwell Education Foundation, who this year gave the district over $20,000 in teacher grants and a total of over $100,000 since its inception.